ACCL is slowly building a presence in the world of social media as a way communicating with our customers, existing and new, also as a way of improving our relationships with business partners and employees.
We all have to acknowledge, that where the world is, business needs to follow… Social Media – Twitter, Facebook, LinkedIn, Google + etc – is a rapidly growing platform of communication, enabling people to communicate in a way that is less formal and stuffy, providing relevent information but in a more friendly, casual way. The idea is to build an audience and get people talking, honestly and transparently.
Sally and I are the social media team at ACCL and have been on a journey of learning since the end of October – there is a lot to learn…..! Having dabbled with Facebook and the like socially for a while, we are now (trying!) to get to grips with it all from a professional point of view..
Helen Tonetti came into the ACCL offices in October to teach us the ropes, giving us a sound background to build on! The beginning of February saw us attend a LinkedIn seminar run by The Social Media Bureau at a hotel in South Kensington. The main reason for attending the seminar was to increase our knowledge of LinkedIn as currently although we both have personal accounts, we knew we needed to set up a company page in order for us to showcase our company’s services. Why LinkedIn? March last year saw LinkedIn hit a milestone – 100 million members world wide and growing by roughly a million each week – some serious networking potential….!! Of all the social media platforms available, LinkedIn would probably be seen as the most professional, a great way to interact with other professionals via groups etc. It is a fact that LinkedIn is the preferred social media platform of the professional man…..which, by the nature of our business, is our target market.
We are learning something new every day, it’s definitely a case of trial and error…we’re not always going to get it right first time! Regular blogs and interactions on LinkedIn and Twitter are building our confidence, we have gained lots of great new contacts and anticipate that this will continue – onwards and upwards 🙂
With all this learning, it’s becoming clear just how important the role of Social Media is, every company wanting to move forward should embrace it wholeheartedly – feel the social media love 🙂